Will Cook for Sex

Beginning Wednesday, July 20, Rocky will be a guest on “Stripped Down” on LA Talk Radio with fellow chef Geoff Johnson. We can’t wait to hear what’s cookin’.

What better gift than a cookbook made for guys? Rocky Fino’s Will Cook for Sex is the perfect present for the father in your life. With wit and humor, Rocky offers tasty tips to make the most of the dining experience. And if that’s not enough, how about throwing in Will Mix for Sex, the perfect companion.

Rocky Fino will be giving his off-beat cooking demonstrations at the acclaimed Food and Spirits Festival in Lancaster, Pennsylvania. Rocky’s unique style – telling stories of his cooking disasters as well as successes – will delight all!

Rocky Fino is a busy guy! He’ll be participating in the Food Network’s Atlantic City Food and Wine Festival
July 29 – July 31, 2011,  and then October 21-23, 2011, he’ll be at it again at the Philadelphia Festival of Food, Wine and Spirits. Wish we could join him!

Forget flowers and bonbons, fellows. To really win her heart, man up and strap on an apron.

Thursday, February 10, 2011

By Gretchen McKay, Pittsburgh Post-Gazette

Valentine’s Day is just around the corner, and bet many of you are planning on celebrating the old-fashioned way: with a fancy box of chocolates, reservations at a fancy restaurant or maybe both. We have a better idea for showing your Valentine how much you adore and desire her.

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Rocky gets a shout out from KVOA Tucson (or as I have renamed it Keep Valentines On Air!) – Stacey Fott,  Publishing Coordinator, Stephens Press

KVOA Tucson

This review comes courtesy of Be Better Guys:

“Self-preservation is a reason to cook, but impressing a date is another strong impetus as well. It’s no secret that men will do a lot to get laid. We’ve ridden motorcycles, started wars, marked our skin with tattoos, and fronted bands all in the name of sex. Cooking a good meal is one of the easier and less dangerous ways. Rocky Fino is a chef who’s written a series of books on the benefits of being handy with a skillet. Will Cook for Sex Again, and Again is his third book, written in an easy-to-follow, funny style. He even has his mom write the introduction, to his father’s chagrin.”

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Last week Rocky made an appearance discussing his book Will Cook for Sex Again, Again, and Again on NBC Channel 10 in Philadelphia.

Click here to see the entire segment
Check out the Will Cook for Sex poster behind Rocky.

Day in the Life: Rocky Fino

Written by Pat Eby

When local cookbook author and Roxane’s executive chef Rocky Fino read “1001 Ways to Market Your Books” by John Kremer, he learned that titles get only 30 seconds to attract buyers in a bookstore.

He scribbled the word “sex” on his notepad. “Then I started thinking, okay, what next?” Food, sex … if he could combine the two, he’d create an attention-getter.

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Excerpt from The Globe and Mail, by Wency Leung

You aren’t rich. You don’t play in a band. Your six-pack is what’s chilling in your fridge, not what’s chiselled across your abs. Don’t sweat it. As long as you know your way around a kitchen, you’re a hot commodity on the dating scene …

… Rocky Fino, the author of Will Cook for Sex and its upcoming sequel Will Cook for Sex Again, Again and Again, also clearly has no hesitation about declaring the motivation behind his cookbooks.

“As guys, we’re a simple breed. I think you’re lying to yourself if [you think] a guy doesn’t say, ‘Yeah, I want it for my wife, for my date,’ ” says the California author. “We’re always trying.”

Cooking works as a seduction tool, Mr. Fino explains, because it’s a simple act of chivalry executed for the benefit of the individual being courted.

“She’s not going to be impressed that you can hit a golf ball 300 yards down the fairway or you’ve got the successful-sales-of-the-month award,” he says. “But when you do something with her in mind, you end up looking that much more attractive in her eyes.”

Mr. Fino warns that men should consider the tastes of the objects of their desire. For instance, while some men like to show off their grilling abilities, a large steak or rack of ribs isn’t necessarily what their dates want to eat.

Mr. Fino’s partner of 10 years isn’t much of a cook, and leaves most of the daily meal preparations to him. But, he jokes, “I remind her every time I’m doing it: ‘I am the Will Cook for Sex guy.’ ”

Read the full article here.