Rocky Rocks in New Review

December 8, 2011

“What keeps the reader engaged in Will Cook for Sex is the ability of Rocky Fino to offer his preparation details simple enough for the non-cook without being patronizing.”

Marcia Frost of Travelfoodanddrink.com expounds upon the talents of Rocky Fino and his Will Cook for Sex cookbook series. From his early years cooking with his dad to his current status as guru of the non-cook’s way to a woman’s heart, Ms. Frost offers a chatty – yet informative – review of Rocky’s books and interview with Rocky himself.  He’s burning up the online world! For the full article, read here:


Something Delicious Cooking Up in Toronto

October 14, 2011

The Food Network’s Delicious Food Show in Toronto is cookin’ with our very own Rocky Fino! He’ll be “Setting the Mood with Good Cooking” on Centre Stage next Friday night, October 21st , at 6:30 p.m., and will also be signing his books, Will Cook for Sex, Will Cook for Sex Again and Again, and Will Mix for Sex. Canadians are in for a real treat!


Yahoo! to Fino’s book on cocktails

October 11, 2011

“… I like to choose from smaller boutique wines that provide a story behind the bottle. That story enhances the experience, and is a better conversation than pompous wine tasting jargon.”

Yahoo! contributor Marcia Frost quotes Rocky Fino in her review of his latest book, Will Mix for Sex. She shares some of his bartending tricks of the trade and seems to enjoy and appreciate his views on life, love, and libation.  For the full article, click here:


Rocky Fino Live!

August 12, 2011

If you missed Rocky on LA Talk Radio, here’s your chance to tune in to past shows, where Rocky and chef Geoff Johnson have been “cooking” up a storm on Wednesdays at 1 p.m., talking about pretty much anything to do with the food industry. Entertaining and educational!


Rocky Rocks on Radio!

July 19, 2011

Beginning Wednesday, July 20, Rocky will be a guest on “Stripped Down” on LA Talk Radio with fellow chef Geoff Johnson. We can’t wait to hear what’s cookin’.


Fino for Father’s Day!

June 15, 2011

What better gift than a cookbook made for guys? Rocky Fino’s Will Cook for Sex is the perfect present for the father in your life. With wit and humor, Rocky offers tasty tips to make the most of the dining experience. And if that’s not enough, how about throwing in Will Mix for Sex, the perfect companion.


Keep Valentines On Air!

February 11, 2011

Rocky gets a shout out from KVOA Tucson (or as I have renamed it Keep Valentines On Air!) – Stacey Fott,  Publishing Coordinator, Stephens Press

KVOA Tucson


Be Better Guys

January 7, 2011

This review comes courtesy of Be Better Guys:

“Self-preservation is a reason to cook, but impressing a date is another strong impetus as well. It’s no secret that men will do a lot to get laid. We’ve ridden motorcycles, started wars, marked our skin with tattoos, and fronted bands all in the name of sex. Cooking a good meal is one of the easier and less dangerous ways. Rocky Fino is a chef who’s written a series of books on the benefits of being handy with a skillet. Will Cook for Sex Again, and Again is his third book, written in an easy-to-follow, funny style. He even has his mom write the introduction, to his father’s chagrin.”

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Rocky Takes on Philadelphia

November 1, 2010

Last week Rocky made an appearance discussing his book Will Cook for Sex Again, Again, and Again on NBC Channel 10 in Philadelphia.

Click here to see the entire segment
Check out the Will Cook for Sex poster behind Rocky.


The Origins of Will Cook

October 6, 2010

Day in the Life: Rocky Fino

Written by Pat Eby

When local cookbook author and Roxane’s executive chef Rocky Fino read “1001 Ways to Market Your Books” by John Kremer, he learned that titles get only 30 seconds to attract buyers in a bookstore.

He scribbled the word “sex” on his notepad. “Then I started thinking, okay, what next?” Food, sex … if he could combine the two, he’d create an attention-getter.

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