Keep Valentines On Air!

February 11, 2011

Rocky gets a shout out from KVOA Tucson (or as I have renamed it Keep Valentines On Air!) – Stacey Fott,  Publishing Coordinator, Stephens Press

KVOA Tucson


Be Better Guys

January 7, 2011

This review comes courtesy of Be Better Guys:

“Self-preservation is a reason to cook, but impressing a date is another strong impetus as well. It’s no secret that men will do a lot to get laid. We’ve ridden motorcycles, started wars, marked our skin with tattoos, and fronted bands all in the name of sex. Cooking a good meal is one of the easier and less dangerous ways. Rocky Fino is a chef who’s written a series of books on the benefits of being handy with a skillet. Will Cook for Sex Again, and Again is his third book, written in an easy-to-follow, funny style. He even has his mom write the introduction, to his father’s chagrin.”

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Rocky Takes on Philadelphia

November 1, 2010

Last week Rocky made an appearance discussing his book Will Cook for Sex Again, Again, and Again on NBC Channel 10 in Philadelphia.

Click here to see the entire segment
Check out the Will Cook for Sex poster behind Rocky.


The Origins of Will Cook

October 6, 2010

Day in the Life: Rocky Fino

Written by Pat Eby

When local cookbook author and Roxane’s executive chef Rocky Fino read “1001 Ways to Market Your Books” by John Kremer, he learned that titles get only 30 seconds to attract buyers in a bookstore.

He scribbled the word “sex” on his notepad. “Then I started thinking, okay, what next?” Food, sex … if he could combine the two, he’d create an attention-getter.

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Because Once is Never Enough

March 25, 2010

Coming this September, the follow-up to Will Cook for Sex: Will Cook for Sex Again, Again, and Again or as we like to say “the gift that keeps on giving.”